Privacy Policy

1. Introduction

Looped™ ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our email marketing platform for the motor trade industry (the "Service").

This policy complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Data Controller

Looped™ is the data controller for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

3. Information We Collect

3.1 Information You Provide

• Account information (name, email address, dealership name)
• Contact information (names, email addresses, phone numbers of your contacts)
• Payment information (processed securely through third-party payment processors)
• Communication data (messages, support requests)
• Marketing preferences

3.2 Information Automatically Collected

• Usage data (pages visited, features used, time spent)
• Device information (IP address, browser type, operating system)
• Email tracking data (opens, clicks, bounces, unsubscribes)
• Cookies and similar tracking technologies (see our Cookie Policy)

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: To perform our contract with you and provide the Service
• Consent: Where you have given clear consent for specific purposes
• Legitimate Interests: To improve our Service, prevent fraud, and ensure security
• Legal Obligation: To comply with applicable laws and regulations

5. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Service
• Process transactions and send related information
• Send marketing emails and communications (with your consent)
• Respond to your inquiries and provide customer support
• Monitor and analyze usage patterns and trends
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations

6. Data Sharing and Disclosure

We do not sell your personal data. We may share your information only in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our Service (e.g., cloud hosting, payment processing, email delivery)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: For any other purpose disclosed with your consent

All third parties are contractually obligated to protect your data and use it only for specified purposes.

7. International Data Transfers

Your data may be transferred to and processed in countries outside the UK/EEA. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO)
• Adequacy decisions by the UK government
• Other legally recognised transfer mechanisms

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

• Account data: Until account deletion or 2 years after last activity
• Contact data: Until you delete it or request its removal
• Email tracking data: 2 years from collection
• Financial records: 7 years (as required by UK law)

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Rights Related to Automated Decision-Making: Not be subject to automated decision-making without human intervention
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us at support@loopedauto.com. We will respond within one month.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication
• Staff training on data protection
• Incident response procedures

11. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after such changes constitutes acceptance of the updated policy.

13. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

14. Contact Us

If you have questions about this Privacy Policy, please contact us: